Confectionery Packaging

C.M. Packaging was asked to develop an original promotional packaging for a manufacturer of sweets. Consumers had complained about the cardboard packaging, because the box often got damaged in the pockets of their trousers C.M. Packaging developed multiple concepts and in the end has supplied a new packaging. This resulted in an innovative metal and plastic packaging, where the existing cardboard box could be fit into the tin and the consumer would re-use this tin again and again. That’s how the problem of the consumer complaints was solved in an innovative way and it improved the brand awareness of the product.

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