KLM had the wish to increase the amount of business and first class travelers. With the aid of give-aways they wanted to attract more passengers, and this was where C.M. Packaging was contacted. We were asked to develop an innovative packaging for a typically Dutch product: Wilhelmina Peppermint. A triangular tin packaging with clip lock was selected, with initially six different designs.
C.M. Packaging took care of the entire production and handling (including filling) of the cans for KLM. After the introduction of the cans they turned out to be a great success: travelers saved the cans and wanted to collect them all. This lead to the one-off promotion turning into a long lasting product which is still being used today. This was the first assignment C.M Packaging realized for KLM and it resulted in a long lasting collaboration.